Welcome to Greenwin: Palace Arms

The Project developers are Greenwin Corp., Intentional Capital, and Windsor Private Capital.

Greenwin is one of Canada’s largest privately owned, full-service property management and development firms. Headquartered in Toronto, Greenwin is known as a developer and property manager of multi-family housing, non-profit and affordable housing, social housing and commercial properties. Greenwin’s portfolio includes more than 21,000 residential units and 1,000,000 square feet of commercial space.

Intentional Capital is a privately owned, Toronto-based real estate company that specializes in providing much needed purpose-built multi-residential buildings. With over $1 billion in gross development value, they aim to provide their tenants with environmentally friendly and state-of-the art homes. Their valued stakeholders include members of our communities, our employees, our trades, and consultants, and of course our private investors.

Windsor Private Capital (Windsor) is an asset management firm headquartered in Toronto, Ontario primarily focused on real estate lending and equity investments. Together with its affiliates, the organization advises and manages over $3 billion on behalf of institutional and private investors, including the LiUNA Pension Fund of Central and Eastern Canada, one of the country’s largest private sector union sponsored pension funds. Underpinned by its core values of loyalty, trust, integrity, creativity and teamwork, Windsor has demonstrated a robust track record of delivering reliable, consistent and strong risk-adjusted returns.

Currently located at 950 King St. W., is a vacant three-storey structure known as The Palace Arms as well as an empty parking lot. Since the 1970s until recently, it had been used as a rooming house. The intention of this project is to redevelop this site with a project that addresses important needs of the community. The re-development will focus on conserving and rehabilitating the building’s existing principal facades – along with its heritage brick masonry, window openings, variegated roof lines and masonry chimneys.

The proposal is for a new mixed-use rental building with an affordable housing component and commercial units on the ground level. 

In addition to fulfilling many of the City’s Sustainable Community Development Guidelines including compact form, mixed-use and walkability, the proposal also focuses on the commemoration of a heritage property. Its focus on affordable housing and collaborative consultation with the City and public ensures that the project is inclusive and reflects community needs and desires.

A dedicated construction management site will be coming soon. Please check back regularly for updates. In the meantime, you can send us your questions through the Share Your Thoughts section below. A member of our team will get back to you shortly.

We’re very excited to bring more housing options to the King West community – and we know you are too! However, it’s still too early in the process for us to consider applications. Please continue to check back for all the latest updates on this project.

We would love to hear from you. Send us your input and questions through the Share Your Thoughts section below. A member of our team will get back to you shortly.

Yes, the project includes the development of 40 affordable housing units.

When the units are ready, the process for applying for an affordable housing unit will be announced in partnership with the City of Toronto. Please stay tuned!